“SMART VILLAGE” DIGITIZATION PROGRAM: ENCOURAGING THE DEVELOPMENT OF VILLAGE POTENTIAL IN JURUAN DAYA, SUMENEP

Angga Erlando, Munir Munir, Rossanto Dwi Handoyo, Andre Pupung Darmawan

Abstract


Amid this modernization era, many areas in Indonesia still do not have good facilities and accessibility. This village is having difficulties, especially in the irrigation system, infrastructure, and accessibility to the internet. Hence, the authors proposed bringing Juruan Daya Village into a smart village digitalization program to overcome the problem. This program focuses on three significant aspects, such as (1) village administration and governance services; (2) village branding and its development and; (3) community empowerment through improving community business marketing management so that they can rely on more effective and efficient forms of digitalization. The method of this study used action research participatory and supported by secondary library research through journals, books, and other relevant resources. Then, after conducting training and pre-test and post-test to know the participants’ understanding of the program, the result shows that the residents are satisfied. They feel the benefits of the tower after attending the digitalization training in the aspects of village government services, village branding, and online marketing. Furthermore, there has been a development and improvement in participants' understanding of the implemented program. It is hoped that the villagers of Juruan Daya will be able to experience better community services in the future.

Keywords


smart village, digitalization, village branding, community empowerment

Full Text:

PDF

References


Chatterjee, S., & Kar, A. K. (2017). Concept of Smart Village in India: A Proposed Ecosystem and Framework. Advances in Smart Cities, 83-92.

Viswanadham, N., & Vedula, S. (2010). Design of Smart Villages. Cent. Glob. Logist. Manuf. Strateg, 1-16.

Ramachandra, T. ., Hedge, G., Chandran, M. D. S., Kumar, T. A., & Swamiji, V. (2015) Smart Villages Framework.. (online), http://wgbis.ces.iisc.ernet.in/ biodiversity/ pubs/ETR/ ETR90/sec2.html. Accessed pada 20 August 2021

He, G., & Wang, S. (2017). Do college graduates serving as village officials help rural China?. American Economic Journal: Applied Economics, 9(4), 186-215.

Herdiana, D. (2019). Pengembangan Konsep Smart Village bagi Desa-Desa di Indonesia Developing the Smart Village Concept for Indonesian Villages. JURNAL IPTEKKOM: Jurnal Ilmu Pengetahuan & Teknologi Informasi, 21(1), 1-16.

Keles, E. (2018). Use of Facebook for the Community Services Practices course: Community of inquiry as a theoretical framework. Computers & Education, 116, 203-224.

Liu, X., Ai, W., Li, H., Tang, J., Huang, G., Feng, F., & Mei, Q. (2017). Deriving user preferences of mobile apps from their management activities. ACM Transactions on Information Systems (TOIS), 35(4), 1-32.

Nurcandrani, P. S., Turistiati, A. T., Andhriany, S., & Nurulina, D. I. (2020). Blue Ocean Strategy (BOS) Public Relations of Kampung Wisata Baluwarti Surakarta in Developing Village Branding. Majalah Ilmiah Bijak, 17(2), 154-169.

Sangchumnong, A. (2019). Development of a sustainable tourist destination based on the creative economy: A case study of Klong Kone Mangrove Community, Thailand. Kasetsart Journal of Social Sciences, 40(3), 642-649.

Susilo, D., Hidayat, E., & Marta, R. F. (2021). Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia. Cogent Social Sciences, 7(1), 1905919.

Zhang, S., & Cabage, N. (2017). Search engine optimization: Comparison of link building and social sharing. Journal of Computer Information Systems, 57(2), 148-159.




DOI: https://doi.org/10.21776/jiscos.ub.01.01.01

Refbacks

  • There are currently no refbacks.